Free Webinar: Online Reputation Management

In response to the popularity of the Tourism Business Essentials guide and workshops in Online Reputation Management, Tourism BC will be holding a FREE condensed version of the workshop in online webinar format.Live Broadcast Date: Tuesday, March 5, 2013.
Live Broadcast Time: 10:00am – 11:00am (Pacific Standard Time). 45-minute presentation plus 15-minute Q+A period.The session is limited to 100 participants on a first come, first served basis.Cost: Free, however, participants are required to cover any applicable long-distance charges.Register online now!*After registering you will receive a confirmation email containing information about joining the Webinar.


Webinar Outline:
As more travelers turn to review sites and social networks for trip information and advice, Online Reputation Management (ORM) has become a critical function for the tourism industry. ORM is the process of monitoring and engaging on the social web to build awareness, shape impressions and strengthen your business.

In the one-hour webinar, the discussion will include:
1. How travellers use social media to research trips, make decisions and share        experiences
2. Managing business listings and content on TripAdvisor, Google+ Local and Yelp
3. Time-saving tools for monitoring reviews and social media commentary
4. Best practices for responding to reviews
5. Using customer feedback to guide decisions
6. Building reviews and advocacy on social networks

Participants can download the free guide here.


Facilitator’s Bio: Daniel Craig 
An early adopter of social media, Daniel launched the first-ever hotel blog in 2006 as General Manager of Vancouver’s Opus Hotel. Today, as founder of Reknown, he specializes in social media strategy and online reputation management. Daniel authored the Online Reputation Management guide for the Tourism BC Tourism Business Essentials series and has delivered over 30 workshops to communities across BC.


System Requirements:
PC-based attendees Required: Windows® 7, Vista, XP or 2003 Server
Mac®-based attendees Required: Mac OS® X 10.5 or newer
Mobile attendees Required: iPhone®, iPad®, Android™ phone or Android tablet

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