Columbia Valley Brand Guidelines


In these documents, we will introduce you to your destination brand for the Columbia Valley.

Working together to build a solid and inspiring brand is essential to our collective success.
  • It helps us reach our full potential as a tourism destination.
  • It helps us achieve growth in visitor revenue and volume.
  • It helps us achieve our goal in increasing those revenues during the winter and shoulder seasons.

The Columbia Valley brand represents the perfect blend of relaxation, natural beauty and activities that allow visitors to feel truly rested. Columbia valley. Its time to unwind.

We are excited to share your brand with you – the important stakeholders of the Columbia Valley.

Review the brand guidelines prior to using the logos for appropriate use of the brand.

Contact your local area representative listed in the guidelines with any questions regarding use.


Your Name (required)

Your Email (required)

Your Organization

Please read the following terms and conditions of Access and Use of the Columbia Valley Brand. This tick box is your agreement to these terms.
By selecting this tick box and then downloading the 'brand package' I, and/or my organization (User), agree to abide by the Brand Guidelines as they are outlined in the 'Brand Package' (including guidelines of use, logos, fonts, tagline, standards, and colours). Further, I and/or my organization, understand that the Guidelines and the Standards related to the use of the registered Columbia Valley “It’s Time to unwind” tagline and logo may be modified by the registered owner. Notice of any such changes will be communicated in writing. Failure to adhere to the Guidelines and Standards may result in the registered owner advising the User that they must discontinue the use of the logo and tagline and do so within 30 days.

Know what’s going on in Columbia Valley’s Business community.

Sign up for the Columbia Valley Chamber of Commerce newsletter for news, coming events, membership benefits and more!